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Serious question: what actually happens after a driver says yes? Not what the orientation packet claims. Not what the recruiter thinks is happening. What actually happens, in the real world, inside real fleets, on real loads. Because for a lot of carriers, the moment a driver says “yes,” the process quietly breaks down. Recruiting celebrates the win. Operations assumes the handoff is clean. Dispatch expects the driver to already know the rhythm. Safety focuses on compliance.

If you are constantly hiring drivers but are still short on trucks every week, the problem is not the market. It is your system. Many trucking companies are working harder than ever at recruiting, yet turnover keeps climbing, and operations feel more fragile by the month. Q1 2026 will be a pressure test. Rising operating costs, more selective drivers, and tighter margins will expose fleets that are still recruiting like it is 2019 and retaining drivers by hoping pay alone wil

Thanksgiving week feels different in trucking. While most of the country is slowing down, gathering at home, and preparing meals with family, drivers are doing the exact opposite. Freight is moving faster. Delivery windows get tighter. The weather starts turning. And thousands of men and women are out on the road making sure everyone else can enjoy the holiday. When I think about Thanksgiving for truck drivers, I think about the sacrifices I have watched for more than fifteen

If you’re a small or mid-sized carrier watching trucks sit idle for weeks while waiting on a driver, you already know how painful long hiring cycles can be. I’ve worked with fleets where a single open truck meant thousands of dollars lost before the first mile was even run. The truth is, truck driver recruitment  doesn’t have to take weeks. You don’t need a Fortune 500 budget or a 20-person recruiting department; you just need a system that’s built for speed, precision, and p

Finding the right Class A truck drivers can feel like searching for a needle in a haystack. I know the struggle firsthand! But when you get it right, the benefits are huge: lower turnover, better safety records, and a team that truly fits your company culture. Today, I want to share some practical tips and insights on how to optimize driver recruitment processes so you can build a strong, reliable fleet. Let’s dive in and make driver recruitment a smoother, more effective jou

Finding the right Class A truck drivers can feel like searching for a needle in a haystack. I know how challenging it is to connect skilled drivers with trucking companies that truly value them. But here’s the good news - with the right approach, recruitment doesn’t have to be a headache! Over the years, I’ve learned that effective recruitment solutions are all about understanding what drivers want, what companies need, and how to bring those two together seamlessly. Let me

The Realities of Competing for Drivers in Today’s Market Let’s be honest, truck driver recruitment today isn’t what it used to be. Between sign-on bonuses from mega carriers, sophisticated marketing funnels, and recruiting departments with entire teams, small fleets often feel like they’re playing catch-up with limited resources and less visibility. But here’s the truth: You don’t have to have a big budget to build a big presence. In fact, I’ve watched small fleets consistent

Every September, the trucking industry does something that makes me pause. We slow down the talk about rates and freight for just a...

Every September, Hispanic Heritage Month offers us the chance to pause, reflect, and celebrate the incredible contributions of Hispanic...

The trucking industry has faced regulation after regulation, and we’ve always found ways to adapt. The ELD mandates, the Drug & Alcohol...

Labor Day is the one weekend each year when America pauses to celebrate the workers who keep the country moving. We fire up grills, wave...

Artificial Intelligence isn’t just a buzzword anymore; it’s in trucking. Everywhere I go, fleets are asking the same questions:  “Will...

A Crisis We Don’t Talk About Enough The trucking industry loves to talk about the “driver shortage.” You’ve seen the headlines. You’ve...

The Spark That Lit Up My Feed Last week, something happened in trucking that had everybody  talking. And I do mean everybody: recruiters,...

There’s a silent battle happening in trucking companies across the country. A recruiter hustles to bring in a qualified driver....

Hiring the wrong truck driver doesn’t just cost you time; it can cost you everything. From blown budgets and high turnover to safety...

In trucking, most fleets treat retention like a reactive problem. A driver quits after 3 weeks? Let’s offer a sign-on bonus. Ghosted...

If you’re running a small trucking company right now, you already know the pain. ✅ You post job ads… and nobody applies.  ✅ You offer...

When you think of a professional truck driver , what comes to mind? Long highways, massive trucks, and someone built for the grind of the...

For too long, the trucking and logistics industry has been considered a man’s world, but that world is changing. Women are no longer just...