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The Realities of Competing for Drivers in Today’s Market Let’s be honest, truck driver recruitment today isn’t what it used to be. Between sign-on bonuses from mega carriers, sophisticated marketing funnels, and recruiting departments with entire teams, small fleets often feel like they’re playing catch-up with limited resources and less visibility. But here’s the truth: You don’t have to have a big budget to build a big presence. In fact, I’ve watched small fleets consistent