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If you are constantly hiring drivers but are still short on trucks every week, the problem is not the market. It is your system. Many trucking companies are working harder than ever at recruiting, yet turnover keeps climbing, and operations feel more fragile by the month. Q1 2026 will be a pressure test. Rising operating costs, more selective drivers, and tighter margins will expose fleets that are still recruiting like it is 2019 and retaining drivers by hoping pay alone wil

Thanksgiving week feels different in trucking. While most of the country is slowing down, gathering at home, and preparing meals with family, drivers are doing the exact opposite. Freight is moving faster. Delivery windows get tighter. The weather starts turning. And thousands of men and women are out on the road making sure everyone else can enjoy the holiday. When I think about Thanksgiving for truck drivers, I think about the sacrifices I have watched for more than fifteen