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Why Most Truck Driver Retention Strategies Fail in the First 90 Days
Driver turnover in trucking is not a new problem. But the way most fleets approach truck driver retention strategies almost guarantees that the problem continues. Fleets invest in recruiting CDL drivers. They improve response time. They refine onboarding. They celebrate hires. And then they lose drivers within 90 days. The issue is not always pay. It is not always freight volume. It is rarely just “today’s workforce.” The real issue is this: Retention is misunderstood. Retent
Kameel Gaines
Feb 236 min read
The Recruiting vs. Safety Divide: How Misalignment is Killing Driver Retention
There’s a silent battle happening in trucking companies across the country. A recruiter hustles to bring in a qualified driver....
Kameel Gaines
Aug 1, 20255 min read
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