How Small Fleets Can Recruit Truck Drivers Without Breaking the Bank
- Kameel Gaines
- 17 hours ago
- 4 min read
If you’re running a small trucking company right now, you already know the pain.
✅ You post job ads… and nobody applies.
✅ You offer decent pay… but still get ghosted.
✅ You talk to recruiters… but can’t afford their retainer.
Sound familiar? You’re not alone-and you’re not doing anything wrong.
The problem isn’t you. The problem is how most small fleets are trying to recruit CDL drivers.
And that’s exactly why I created The Driver Magnet Kit™.
Why Most Driver Ads Don’t Work
Let’s break this down.
Drivers aren’t just browsing job ads for fun. They’re looking for something real. And what they see most of the time is…
“CDL-A Drivers Needed – Weekly Pay – Home Weekly – Call Now”
It’s bland. It’s forgettable. It looks like every other ad on the board.
Today’s professional drivers are savvy. They’re scanning for:
Signs of respect
Real communication
Companies that follow through on what they promise
And if your post doesn’t stand out in the first 2 seconds? They scroll right past you.
Even worse, when your brand feels inconsistent or your tone doesn’t match who you're trying to attract, drivers will assume you’re either too small, too risky, or too disorganized.
That’s why your message has to be clear, confident, and driver-first.
The Real Issue: You Don’t Have a Recruiting System
Here’s the truth:
You don’t need more job boards. You need a system.
Without a system, most carriers end up:
Reposting the same ad copy over and over
DMing drivers manually and hoping for a reply
Losing applicants because there's no follow-up
This cycle wastes time, money, and credibility.
What you actually need is a repeatable, driver-facing recruiting strategy that:
Attracts attention on job boards and social media
Builds instant trust with professional drivers
Converts interest into real applications
That’s what the Driver Magnet Kit™ was built for.
What’s Inside the Driver Magnet Kit™
This $47 digital recruiting kit gives you the exact tools I’ve used as a recruiter for 15+ years to help over 900 fleets attract quality drivers.
Here’s what you get:
Workbook 1: Build Your Trucking Brand
Clarify your message so drivers trust you
Write your “Driver Promise” with confidence
Define what makes your fleet different, even if you’re small
Identify your brand tone, style, and voice
Write a short brand story that actually connects
This is the foundation. Every ad, caption, video, and phone call gets better when your brand is clearly defined.
Workbook 2: Plug-and-Play Job Posts + Captions
Done-for-you job post templates
High-converting headlines that get clicks
30-day driver content calendar
Video scripts and captions for TikTok, Instagram, and LinkedIn
Examples that mix pain, urgency, and clarity
Whether you're posting in Facebook groups, using Craigslist, or testing TikTok ads, this workbook helps you show up like a real brand.
Workbook 3: Swipe Vault + Bonus System
Comment and DM reply templates
Full phone screening call script
Re-engagement text messages (for ghosted drivers)
Canva templates for job flyers, driver quotes, referral bonuses
A driver application tracker + qualification sheet
This turns random replies into an actual recruiting workflow, even if you’re a one-person operation.
Who the Kit Is For
This was made specifically for:
Fleets with 1–50 trucks
New carriers who don’t know where to start
Owner-operators trying to hire their first 1–3 drivers
Carriers who want to build trust and look professional without a big budget
Even if you don’t have a recruiter or marketing team, this system works. Even if you’ve been burned by ad spend in the past, this system works.
You can use it whether you're running power-only freight, dedicated lanes, OTR or local routes.
Why It Actually Works
Because it’s not a course. It’s not theory. It’s the real scripts, templates, and strategy I’ve used at Rig on Wheels for over 15 years.
We’ve recruited for some of the biggest names in trucking… But more importantly, we’ve helped small fleets win.
The Driver Magnet Kit™ gives you:
Clarity in your message
Confidence in your job posts
A real system to attract, qualify, and follow up without begging for clicks
It’s also optimized for today’s driver behavior:
Short attention spans
Direct communication
Social-first discovery
You’ll be posting smarter, qualifying faster, and looking more legit than 90% of fleets your size.
Get It Today- Only $47
Let’s be real.
You’ve probably spent more than $47 this month on ads that didn’t work.
Or job board leads that went nowhere.
This kit is your alternative.
It’s the shortcut to recruiting better without hiring a recruiter.
You’ll get instant access to all 3 workbooks plus the bonus templates.
BONUS: Limited-Time Offer
For a limited time, you’ll also get:
My personal recruiting call script
Canva templates used by real fleets
Behind-the-scenes insights from 15+ years in recruiting
Once the launch window ends, this bundle will revert back to its regular digital format without the bonus vault.
About the Creator
Kameel E. Gaines is the CEO of Rig on Wheels and the host of The Rig on Wheels Show, the #1 podcast focused on truck driver recruiting, retention, and DEI in the industry. With over 15 years of experience helping carriers-from startups to mega fleets-she created The Driver Magnet Kit™ to give small fleets the same tools that big ones pay thousands for.
She’s also a contributor to Forbes, speaker at Women in Trucking, and proud champion of diverse, independent fleets across the country.
Final Thoughts
If you’re serious about growing your fleet - and tired of job ads that get ignored - don’t waste another week hoping things get better.
Take action.
For just $47, you’ll finally have a recruiting system that works for your size, your team, and your business.
You don’t need more leads.
You need a system that turns interest into action.
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If you are interested in any CDL Class A Truck Driving Jobs
Contact us today! 281-968-3100.
To learn more about Rig on Wheels Broker and Recruitment Services.
Email questions to recruiting@rigonwheels.com
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