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Writer's pictureKameel Gaines

Innovate and Include: Driving Diversity in the Evolving Trucking Industry



A realistic image of a truck driver mentorship program. The scene features a diverse group of individuals, including a Black woman, White men, and other ethnicities, standing near a semi-truck. The group is listening attentively to an older mentor who is explaining something. They are all dressed in casual work attire, with trucks visible in the background under a partly cloudy sky

The trucking industry is evolving. As it moves into a new era of technological advancements and shifting market demands, one thing remains clear: the need for a more diverse and inclusive workforce. Trucking companies are starting to recognize that diversity isn't just about filling quotas—it's about bringing together different perspectives, experiences, and ideas better to navigate the complexities of today's logistics landscape. However, the journey toward true inclusivity has just begun. Many barriers still exist, from outdated hiring practices to unconscious biases. To thrive in this modern age, the trucking industry must embrace diversity and inclusion as critical drivers of innovation and success.


At Rig on Wheels Broker & Recruitment Services, diversity, equity, and inclusion are not just strategies but core values that drive us forward. We thrive on creating a workplace where every voice is heard, and every driver is valued. 


Who's Driving Our Trucks Today?


The trucking industry has historically been dominated by a predominantly white, male workforce, with men constituting 90% of long-haul truckers and most falling within the age range of 46 to 64 years. As noted in a recent Global Trade Magazine article, women represent only 13.7% of commercial drivers, while visible minorities—Hispanic (23%), Black (18%), and Asian (4%) drivers—are also underrepresented. This demographic imbalance highlights a pressing need for the industry to address diversity, equity, and inclusion (DEI) as it faces a significant labor shortage. With a forecasted requirement to recruit 1.1 million new drivers by 2026, enhancing inclusivity in logistics is a moral imperative and a critical business strategy to meet future demand.


Challenges to Achieving Diversity and Inclusion


Navigating the path to diversity and inclusion in the trucking industry involves overcoming several key challenges:


1. Stereotypical Biases: The trucking industry often clings to outdated stereotypes that paint it as a male-dominated field. This gender bias in transportation jobs limits outreach efforts and fails to attract a broader range of candidates. For instance, marketing campaigns and job descriptions may unintentionally signal that trucking is unsuitable for women or minorities, discouraging them from applying.


2. Narrow Talent Pool: Historically, trucking has appealed to a narrow demographic, creating a constrained talent pipeline. This narrow focus makes it harder to build a diverse workforce from the outset. Companies often find recruiting candidates from underrepresented backgrounds challenging due to limited exposure and engagement within these communities.


3. Unwelcoming Culture: The industry's predominantly male culture can be intimidating for women and minorities. Reports of sexual harassment and discriminatory practices have highlighted how an unwelcoming environment can deter diverse individuals. For example, female truck drivers may face inappropriate peer comments or behavior, creating a hostile work environment that impacts retention and morale.


4. Lack of Support Networks: Diverse employees frequently need access to mentorship and support within trucking companies. Integrating and advancing in the industry can be significantly challenging without these critical resources. For instance, minority truck drivers may struggle to find role models or mentors who understand their unique experiences and can offer guidance and support.


5. Work-Life Imbalance: The demanding nature of long-haul trucking with extended periods away from home can disproportionately affect women and caregivers. This imbalance may deter them from pursuing or remaining in trucking careers. For example, women with caregiving responsibilities may find managing the long hours and time away from home challenging, leading to higher attrition rates.


6. Outdated Hiring Practices: Traditional hiring practices and rigid job requirements can exclude talented individuals who don't fit the conventional mold. For example, young drivers with a Commercial Driver's License (CDL) may be overlooked due to high experience requirements. While experience is essential, this approach can hinder entry-level drivers who could bring fresh perspectives and energy to the industry.


7. Retention Woes: Retaining diverse talent can be difficult if the industry doesn't address their unique needs and concerns. High turnover rates within these groups reinforce their cycle of representation in the industry. Companies must implement policies that support advancement and work-life balance in trucking careers to improve retention among diverse employees.


Addressing these challenges requires a dedicated effort to overcome the unique barriers diverse groups face. The trucking industry can move towards a more diverse and inclusive future by tackling these issues head-on.


Steps to Foster a More Inclusive Environment


To build a more inclusive trucking industry and address these challenges, companies can take several proactive steps:


1. Revise Recruitment Strategies: Companies should broaden their recruitment efforts to reach diverse talent pools. This includes partnering with organizations supporting minority truck drivers, using inclusive language in job postings, and participating in job fairs targeted at underrepresented communities. For example, partnering with organizations like the African American Women Trucking Association (AAWTA), which advocates for and supports African American women in trucking, can be a powerful way to attract and develop this crucial workforce segment.


2. Implement Bias Training: Training programs that address unconscious bias and promote cultural competence can help create a more inclusive workplace for truck drivers. These programs should be mandatory for all employees, including management, to ensure everyone understands and actively works to counteract biases. Such training can help reduce discriminatory behavior and create a more supportive environment for all employees.


3. Create Mentorship Programs: Establishing mentorship and support networks for truck drivers can significantly aid in integrating and advancing diverse employees. Companies can provide guidance and support by connecting new hires with experienced mentors, helping them navigate their careers and overcome industry-specific challenges. This approach fosters a sense of belonging and enhances career development.


4. Promote Work-Life Balance: Companies should offer flexible work options and support for work-life balance to attract and retain a diverse workforce. This could include providing more predictable schedules, accommodating family needs, and supporting those with caregiving responsibilities. For instance, implementing family leave policies and providing resources for managing personal responsibilities can make trucking careers more accessible to women and caregivers.


5. Address Harassment and Discrimination: Implementing strict anti-harassment policies and creating a straightforward process for reporting and addressing discrimination is crucial for fostering a safe and inclusive work environment. Companies should ensure that all employees know these policies and feel confident that their concerns will be addressed promptly.


6. Evaluate and Adjust Hiring Practices: Companies should assess their hiring practices to ensure they are not inadvertently excluding qualified candidates. This involves reevaluating experience requirements and considering alternative qualifications or skills that can be valuable in a trucking career. For instance, the FMCSA's Safe Driver Apprenticeship Pilot (SDAP) Program allows individuals aged 18 to 20 to explore interstate trucking careers. This initiative helps companies hire and train new drivers through an apprenticeship, opening doors to younger talent and diversifying the workforce.


7. Measure and Track Progress: Monitoring and evaluating diversity and inclusion efforts are essential for understanding their effectiveness and making necessary adjustments. Companies should track recruitment, retention, and employee satisfaction metrics to identify improvement areas and celebrate successes. Transparency in reporting these metrics can also demonstrate a genuine commitment to diversity and inclusion.


By implementing these steps, trucking companies can create a more inclusive environment that attracts diverse talent and supports their growth and retention, ultimately driving change in trucking diversity.


Why Diversity Matters in Modern Trucking?


Here are some benefits of Diversity, Equity, and Inclusion (DEI) in the trucking industry:


1. Enhanced Problem-Solving: Diverse teams bring varied perspectives to the table, leading to creative solutions and more effective problem-solving. This diversity of thought can translate into more thoughtful strategies and innovative approaches to challenges in the complex logistics environment.


2. Improved Customer Relations: A workforce that reflects the diversity of the customer base can better understand and meet the needs of a broad range of clients. This improved understanding can enhance client relationships and open doors to new markets.


3. Increased Employee Satisfaction: Inclusive policies for trucking companies boost employee morale and job satisfaction. Employees who feel valued and included are likelier to remain engaged and committed to their roles, leading to higher retention rates.


4. Greater Adaptability: A diverse team is better equipped to adapt to industry changes and technological advancements. This flexibility can be a significant advantage in navigating the trucking industry's evolving demands.


5. Stronger Company Reputation: Companies prioritizing DEI often enjoy a more robust public image and differentiate themselves from competitors. This enhanced reputation can attract customers and top talent, further bolstering the company's success.


6. Enhanced Collaboration: Inclusive environments foster better teamwork and communication. Collaboration improves when all team members feel included and respected, leading to more effective and cohesive operations.


Here's a Forbes article by Kameel Gaines, the Founder, CEO, and Director of Recruitment of Rig on Wheels that you may like: From Tokenism To True Inclusion: The Essential Role Of Equity In DEI.


Final Takeaways


As the industry looks to the future, embracing diversity, equity, and inclusion (DEI) is no longer optional but essential. It is crucial to recognize the value of every individual and create an environment where everyone—regardless of their background—feels comfortable and has the opportunity to succeed. The industry's historical lack of diversity offers a significant opportunity for growth and innovation. By tackling outdated practices, addressing biases, overcoming retention challenges, and fostering a supportive and inclusive environment, trucking companies can effectively navigate the complexities of today's logistics landscape and drive the industry toward a more vibrant and prosperous future of trucking diversity


So take action now: Evaluate your DEI practices, partner with supportive organizations, and implement bias training. Let's build a trucking industry where everyone can thrive and succeed.


If you are interested in any CDL Class A Truck Driving Jobs


Contact us today! 281-968-3100​​.


To learn more about Rig on Wheels Broker and Recruitment Services.


Email questions to recruiting@rigonwheels.com

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