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Driver turnover in trucking is not a new problem. But the way most fleets approach truck driver retention strategies almost guarantees that the problem continues. Fleets invest in recruiting CDL drivers. They improve response time. They refine onboarding. They celebrate hires. And then they lose drivers within 90 days. The issue is not always pay. It is not always freight volume. It is rarely just “today’s workforce.” The real issue is this: Retention is misunderstood. Retent

The Realities of Competing for Drivers in Today’s Market Let’s be honest, truck driver recruitment today isn’t what it used to be. Between sign-on bonuses from mega carriers, sophisticated marketing funnels, and recruiting departments with entire teams, small fleets often feel like they’re playing catch-up with limited resources and less visibility. But here’s the truth: You don’t have to have a big budget to build a big presence. In fact, I’ve watched small fleets consistent

A Crisis We Don’t Talk About Enough The trucking industry loves to talk about the “driver shortage.” You’ve seen the headlines. You’ve...